One writer's room, not a clip-art bin
Every line is written in-house for one specific inside joke — the group chat that never sleeps. No random slogans, no auto-generated catalogue filler.
for people whose entire personality is the group chat
Wear Your Humor,
Live Your Style.
One deadpan comedic universe, printed on the tee you live in and the mug you refuse to wash. Apparel and home goods that speak the same language — yours.
4.9 from early testers Ships across the US Tees from $28
…and the mug that finishes the joke
“Reply all” is a personality typeLeft on read, still thrivingEmotionally unavailable before 10amThis meeting could've been a mugSent at 2am · Regretted at 9amChronically online, mildly outdoorsyErrands & existential dreadDelivered · Read · Ignored
The niche
We only tell one joke.
We tell it really well.
everyday banter is built for the chronically-online, mildly-burnt-out, completely-fine crowd — the people who process their whole life through a group chat at 1am. That's the only audience we write for, and it's why the jokes actually land instead of feeling like a slogan generator.
“If you've ever typed ‘lol’ with a completely straight face, you're one of us.”
— the brand brief, verbatim
The joke follows you home
Wear the tee, drink from the mug, light the candle. Apparel and home goods ship in the same box because the bit shouldn't stop at your wardrobe.
Made to survive the laundry
Heavyweight cotton, water-based inks, ceramics that go in the dishwasher. Impulse-buy price, keep-it-for-years quality.
A community, not a customer list
Members pitch the punchlines. The best submissions get printed, credited, and the person who wrote it gets it free. Drops sell out because people made them.
Drop 001 · preview
Apparel and home goods,
same running joke.
Eight pieces in the first drop: four things you wear, four things that live in your apartment. Most orders take one of each.
Best sellerApparelReply All Survivor Tee
Heavyweight 100% cotton, boxy fit
$28
ApparelLeft On Read Tee
Washed cotton, oversized front print
$28
Bundles bestHomeCould've Been A Mug
14oz glazed ceramic, dishwasher safe
$22
HomeErrands & Existential Dread Tote
16oz natural canvas, reinforced straps
$26
HomeAmbient Dread Candle
Fig & cedar, 45-hour soy blend
$32
HomeDelivered · Read · Ignored Pillow
18" square, brushed cotton cover
$38
ApparelSent At 2AM Crewneck
Brushed fleece back, drop shoulder
$54
ApparelChronically Online Hoodie
Midweight fleece, lined hood, back print
$62
Why orders average $48
The $48 Everyday Bundle
Our most-ordered combination: one graphic tee plus one home piece. It's how most people find us, and it's why our average order lands at $48 instead of a single impulse tee.
- Reply All Survivor Tee$28
- Could've Been A Mug$22
- Bundle total$48
Competitive positioning
The gap everyone else leaves open.
Funny apparel is crowded. A funny brand — one voice, one crowd, wardrobe and home in the same box — is not.
Their lane
Shinesty
Loud novelty underwear and party wear, built for one big laugh.
Our lane
everyday banter
Deadpan, wearable-every-day humor you'd put on for brunch — plus home goods they don't make at all.
Their lane
The Awkward Store / Etsy sellers
Thousands of independent shops, each with a different voice, quality and shipping promise.
Our lane
everyday banter
One coherent comedic universe, one quality standard, one basket — apparel and home in a single order.
Their lane
Amazon Merch on Demand
Endless print-on-demand catalogue, no brand, no community, no reason to come back.
Our lane
everyday banter
Limited monthly drops, credited community punchlines and bundles designed to be gifted.
Where we're headed
250
orders shipped every month
$48
average order value
3,500
monthly orders targeted by Year 3
2
categories, one voice
Social proof
The group chat approves.
Sample reviews from our early-tester program, shown here as placeholders.
“I bought the tee as a joke for my roommate and then immediately ordered the mug for myself. Three people in my office have asked where it's from.”
Maya R.
Product designer · Austin, TX
“Most funny-shirt brands feel like they're shouting. This one is doing a bit, and the bit is genuinely good. The fabric is also weirdly nice.”
Devin O.
Bartender · Chicago, IL
“My group chat now buys each other the drops. It has become a whole thing. Somebody's punchline got printed and we have not stopped hearing about it.”
Priya S.
Nurse · Portland, OR
“Ordered the tee and the candle at 1am. Zero regrets, which is unusual for 1am decisions.”
Andre W.
Teacher · Atlanta, GA
Community
Your punchline, our print run.
Waitlist members get the submission form first. Pitch a line, and if it makes the next drop you're credited on the product page — and the piece ships to you free.
FAQ
Questions, answered flatly.
Still curious about something? Join the waitlist — we reply to every reply.
A humor-first label for one very specific crowd: people whose entire personality is the group chat. We write deadpan lines about being chronically online, mildly burnt out and completely fine, then print them on apparel and home goods you actually use.
Two things. First, one voice — every product belongs to the same running joke instead of being a random slogan. Second, two categories: the tee and the mug, the tote and the candle. The bit continues in your kitchen, which is why most orders contain more than one item.
Graphic tees are $28, home pieces run $22 to $38, and heavier apparel like the crewneck is $54. The most popular combination — one tee plus one home piece — comes to $48.
Heavyweight ringspun cotton for tees, brushed fleece for crewnecks, 16oz natural canvas for totes, glazed dishwasher-safe ceramic for mugs and a 45-hour soy blend for candles. Prints use water-based inks so they soften instead of cracking.
Yes — that's the whole point. Waitlist members get the submission form first. If your line gets printed you're credited on the product page and the piece ships to you free.
The first drop goes out to the waitlist before it goes public, and we ship across the United States. Join the list and you'll get the early-access window plus first pick of sizes.
Drop 001 · early access
Get the first drop before
the group chat does.
The waitlist gets early access, first pick of sizes and the punchline submission form. Nothing else — we're not going to email you every Tuesday.
